Big Food Truck & Brew Challenge

May 16, 2020 | 11am - 6pm
At Roaring Camp in Felton, Santa Cruz County, California

This is the first time in Santa Cruz County a festival combines food trucks, breweries, and artisans and music, where the attendees will vote for their favorite food truck and brew. The venue, Roaring Camp is a historic tourist attraction, in a park-like setting with large oak and sycamore trees providing shade. Roaring camp is adjacent to Henry Cowell Cowell Redwoods State park and is just a short 10-minute drive from downtown Santa Cruz.  Many festivals are held each year at this location, and this festival is sure to draw the crowds. There will be no admission fee for attendees, and convenient on-site parking is available at $10 per car. This event teams Brothers Promotions with Big Brothers Big Sisters of Santa Cruz County to bring a fun filled event that will be heavily advertised throughout Santa Cruz County. A portion of the proceeds will go to support BBBS. For more information about this wonderful organization, please visit:

And about Roaring camp:

  • Event Start 11pm
  • Event End 6 pm
  • This is a rain or shine event

Roaring Camp offers convenient on-site parking at $10 per car.

Battle of the Food Truck FAQ’s

All attendees.

11:00 am – 4:00 pm

4:30 pm

Yes. There will be free kids’ activities, as well as non-alcoholic beverages for sale.

Yes. Blankets and/or low-back chairs are allowed.

No. No outside food or beverages allowed. Enjoy the food of the diversity of local Food Trucks.

This is a Rain or Shine event. The show goes on….

Yes. There will be many wonderful vendors, displaying their wares for your shopping pleasure.

This is the first of its kind in Santa Cruz. We plan on making it an annual event.

Various local bands will perform all day in two areas for your enjoyment.


The Event's Bands

Singing Wood Marimba

Singing Wood Marimba hails from Santa Cruz. We play high-energy dance music and polyrhythmic trance music inspired by the Shona people of from Zimbabwe; our styles range from contemporary to traditional.

Cement Ship

Cement Ship was launched on January 1st, 2017, in Santa Cruz California by singer/songwriter Tim Brady, just three weeks before the SS Palo Alto (the band’s namesake) was torn apart by heavy storm waves. The music is inspired by the sea and it’s dynami …

Sashas’s Money Band

Sasha’s Money is a hot, new covers band from Santa Cruz, CA. The band formed in 2015 with Michelle (Sasha) Kraft (lead vocals, percussion), Mike Kelly (bass, lead vocals), Bill McBride (guitar), and Randy Solomon (drums) and started playing an ecl …

The Event's Food Trucks

Scrumptious Fish & Chips

At Scrumptious, we dive into the heart of European culinary tradition while embracing the soul of California food culture.  Think of our fish & chips as a deliciously mindful fusion between European gastronomy and the West Coast’s renowned far …

Vendor Information

Everybody loves food trucks and brews. This festival combines the best of both. Never has such a challenge been offered in Santa Cruz county. Music will play in multiple locations. Winners will be announced at 4;30 pm, which will encourage attended to stay for the duration, to eat, drink and shop longer. 

This setting is ideal for vendors, as it is a park-like setting that the locals love. Vendors should do well as we have chosen May for this festival as the weather tends to be comfortable and people are getting into the swing of going to festivals.  The number of vendors in each category will be limited. With the popularity of food trucks and local breweries soaring this event will capture the crowd. Advertising and social media will be all throughout Santa Cruz county and beyond.

Fee for Artisan Vendor booth, 10 x 10,  @ $110. Larger booths available upon request.

Fee for Food Truck space (limited to 10 local trucks) @ $150 plus 10 Per cent of gross sales.

Go to “Vendor Sign Up” page to apply for booth space.