Big Food Truck & Brew Challenge

October 3, 2020 | 11am - 6pm
At Roaring Camp in Felton, Santa Cruz County, California

This is the first time in Santa Cruz County a festival combines food trucks, breweries, and artisans and music, where the attendees will vote for their favorite food truck and brew. The venue, Roaring Camp is a historic tourist attraction, in a park-like setting with large oak and sycamore trees providing shade. Roaring camp is adjacent to Henry Cowell Cowell Redwoods State park and is just a short 10-minute drive from downtown Santa Cruz.  Many festivals are held each year at this location, and this festival is sure to draw the crowds. There will be no admission fee for attendees, and convenient on-site parking is available at $10 per car. This event teams Brothers Promotions with Big Brothers Big Sisters of Santa Cruz County to bring a fun filled event that will be heavily advertised throughout Santa Cruz County. A portion of the proceeds will go to support BBBS. For more information about this wonderful organization, please visit:

And about Roaring camp:

  • Event Start 11pm
  • Event End 6 pm
  • This is a rain or shine event

Roaring Camp offers convenient on-site parking at $10 per car.

Our Sponsors


Battle of the Food Truck FAQ’s

All attendees.

11:00 am – 4:00 pm

4:30 pm

Yes. There will be free kids’ activities, as well as non-alcoholic beverages for sale.

Yes. Blankets and/or low-back chairs are allowed.

No. No outside food or beverages allowed. Enjoy the food of the diversity of local Food Trucks.

This is a Rain or Shine event. The show goes on….

Yes. There will be many wonderful vendors, displaying their wares for your shopping pleasure.

This is the first of its kind in Santa Cruz. We plan on making it an annual event.

Various local bands will perform all day in two areas for your enjoyment.


The Event's Bands

Singing Wood Marimba

Singing Wood Marimba hails from Santa Cruz. We play high-energy dance music and polyrhythmic trance music inspired by the Shona people of from Zimbabwe; our styles range from contemporary to traditional.

Cement Ship

Cement Ship was launched on January 1st, 2017, in Santa Cruz California by singer/songwriter Tim Brady, just three weeks before the SS Palo Alto (the band’s namesake) was torn apart by heavy storm waves. The music is inspired by the sea and it’s d …

Sashas’s Money Band

Sasha’s Money is a hot, new covers band from Santa Cruz, CA. The band formed in 2015 with Michelle (Sasha) Kraft (lead vocals, percussion), Mike Kelly (bass, lead vocals), Bill McBride (guitar), and Randy Solomon (drums) and started playing an ecl …

The Event's Food Truck & Food Vendors

Crescent Farmhouse Ales

Santa Cruz County farmhouse  nano brewery!  Focusing on barrel aged and IPA beers.

Full Steam Dumpling

Full Steam Dumpling is a mobile dumpling service that host weekly pop-ups @ the Santa Cruz Food Lounge with an extended rotating menu. Our menu ranges from dim sum classics to ramen & late night drinking food. Diners love our Szechuan Beef Gyoza (j …

Union Foodie Truck

Our menu is a Union of Asian and Mexican Cuisine, flavors that so many love brought together in a mouthwatering deliciousness. People ask us all the time “Where did you get your name?”… …short answer, it was the street name of the house I grew up in he …

Cali Cool Hawaiian Shaved Ice

Cali Cool Hawaiian Shaved Ice knows how to please a crowd. Their refreshing and fun flavors taste especially good on a warm sunny day.

Taquizas Gabriel

Taquizas Gabriel Mexican cuisine


Venezuelan food truck Our main dish is call Arepas is a cornmeal pocket that we cut in half and fill up with meat, cheeses, vegetarian and vegan options.

Whalebird Kombucha

Have you ever seen a Whalebird? Mike and Jake, avid Kombucha brewers and the minds behind Whalebird Kombucha hadn’t either until the summer of 2014 when their lives were changed forever. It was a foggy morning on the Central Coast when the duo jumped i …

J&K Beef Jerky

Premium Beef Jerky at a Value price

Rogue Pye by Artisan Hand Food

Rogue Pye makes the absolute best Savoury Hand-Held Pyes.  We have over 30 varieties of Vegetable, Chicken and Meat Pyes. Veg: Spinach-Artichoke-Mushroom, Veg Tikka Masala, Cheese & Onion, Cheese & Broccoli, Veg Pasty, Breakfast Pye and Ve …

Scrumptious Fish andChips

At Scrumptious, we dive into the heart of European culinary tradition while embracing the soul of California food culture.  Think of our fish & chips as a deliciously mindful fusion between European gastronomy and the West Coast’s renowned far …

The Event's Artists

The Source Zero

The Source Zero is Zero Waste Pop-Up Shop offering plastic-free alternatives to daily living essentials. Don’t be trashy, skip the disposables!

San Lorenzo Learning Lab

San Lorenzo Learning Lab We are a K-16 Academic Support Center located in downtown Felton that offers a wide range of Tutoring, Test Prep, College Counseling, Homework Help, Summer Youth Camps & more! Founded in 2014, the Learning Lab is a family o …

Jerry Miller

Art n Soul by Sarah

Sarah is a self taught artist based out of Santa Cruz! She is an outdoor educator and in my free time she creates and connects. Her pieces include alcohol ink and epoxy resin on mostly reclaimed wood. She is inspired by nature and finds the most happin …


TierrAmor was born with the idea of forming fair trade relationships with local artisans while bringing the beauty and creativity of Latin American artistrany  to the world. Today more than ever people are seeking products and brands that are sust …


 Hand sewn beading bags go with stringing jewelry, glass wind chimes    and glass figurine ,Ornaments ,Art  platters.

Faerie Goatmother

Faerie Goatmother has been a trusted source of natural products since 2010. We started out making and selling goat cheese, made from the milk of our own goats, during the underground food movement in 2010. From there we ventured into organic goat milk …

Ring Bomb Party by Connie

A new exciting company, Ring Bomb Party, that creates beautiful rings and necklaces from Montgomery, Alabama and they are hidden in the Ring Bombs for a Fizzy Surprise! You choose the style and size and the rest is a SURPRISE! All rings and necklaces a …

Nautilus and Sway

the Shiny Things Copper, sterling silver, steel and brass, textured, patina’d and wrapped with real gemstones, sea glass, and pearls. Made by a gal in a home studio in the prettiest place on Earth, Monterey, CA. Items are made with natural components, …

Color Street

Base, color, and top coats of high-quality liquid nail polish in each strip. Results in a brilliant, salon-quality manicure in just minutes. No dry time, smudges, or streaks. Lasts up to 10 days. 100% real nail polish, not stickers. Flexible—can be gen …

Turq and Terra

Turq and Terra is a locally handmade polymer clay jewelry, accessories, and wall art line. Each piece is carefully crafted with love and inspired by our abundantly beautiful Monterey bay and surrounding Northern California landscapes. There are a varie …

La Masters Woodworking

I am a local artist that hand makes sustainably sourced exotic wood earrings in addition to tie clips, cuff links, and handmade feather bow ties.

Dawn Discovered

Scarves of many colors

Bill Bloom Arts

Ceramic artist Bill Bloom creates original Raku and Cone 5 sculptural work.  Each unique piece is individually slab-built, textured, and richly glazed.  His mystical designs are composed of imagery inspired by mythic, nature, sacred geometry, …

ChibiJay Designs

I make Japanese-inspired jewelry, home decor, and other small gifts & accessories. Everything is handmade by me in Santa Cruz with hand silkscreened paper imported directly from Japan.

TIna’s Lockets

Sassy Succulent Designs

Living succulent wreaths and displays including air plants and orchids

Friday’s Joy

April Reed has been designing and crafting jewelry since 1965, and sold her first large commission at age 12. She enjoys deconstructing vintage pieces bought at auction—strings of Baltic ambers, Navajo heishe, Mediterranean corals, cultured pearls, Pek …

Dayton Claudio Studios, inc

I am primarily a public artist with 22 works in 12 states.  The ceramic travel mugs I am selling here are a contemporary take on ancient amphora vessels reimagined as a contemporary travel mug.  I design and create the original prototype and …

Vendor Information

Everybody loves food trucks and brews. This festival combines the best of both. Never has such a challenge been offered in Santa Cruz county. Music will play in multiple locations. Winners will be announced at 4:30 pm, which will encourage attended to stay for the duration, to eat, drink and shop longer.  NOTE:Food Truck space is filled and wait-listed only. This setting is ideal for vendors, as it is a park-like setting that the locals love. Vendors should do well as we have chosen May for this festival as the weather tends to be comfortable and people are getting into the swing of going to festivals.  The number of vendors in each category will be limited. With the popularity of food trucks and local breweries soaring this event will capture the crowd. Advertising and social media will be all throughout Santa Cruz county and beyond. Jewelry is FULL wait list only !!! Fee for Artisan Vendor booth, 10 x 10,  @ $110. Larger booths available upon request. Fee for Food Truck space (limited to 10 local trucks) @ $150 plus 10 Per cent of gross sales. Non profit $55 Go to “Vendor Sign Up” page to apply for booth space.