Big Food Truck & Brew Challenge

May 16, 2020 | 11am - 6pm
At Roaring Camp in Felton, Santa Cruz County, California

This is the first time in Santa Cruz County a festival combines food trucks, breweries, and artisans and music, where the attendees will vote for their favorite food truck and brew. The venue, Roaring Camp is a historic tourist attraction, in a park-like setting with large oak and sycamore trees providing shade. Roaring camp is adjacent to Henry Cowell Cowell Redwoods State park and is just a short 10-minute drive from downtown Santa Cruz.  Many festivals are held each year at this location, and this festival is sure to draw the crowds. There will be no admission fee for attendees, and convenient on-site parking is available at $10 per car. This event teams Brothers Promotions with Big Brothers Big Sisters of Santa Cruz County to bring a fun filled event that will be heavily advertised throughout Santa Cruz County. A portion of the proceeds will go to support BBBS. For more information about this wonderful organization, please visit:

And about Roaring camp:

  • Event Start 11pm
  • Event End 6 pm
  • This is a rain or shine event

Roaring Camp offers convenient on-site parking at $10 per car.

Battle of the Food Truck FAQ’s

All attendees.

11:00 am – 4:00 pm

4:30 pm

Yes. There will be free kids’ activities, as well as non-alcoholic beverages for sale.

Yes. Blankets and/or low-back chairs are allowed.

No. No outside food or beverages allowed. Enjoy the food of the diversity of local Food Trucks.

This is a Rain or Shine event. The show goes on….

Yes. There will be many wonderful vendors, displaying their wares for your shopping pleasure.

This is the first of its kind in Santa Cruz. We plan on making it an annual event.

Various local bands will perform all day in two areas for your enjoyment.


The Event's Bands

Singing Wood Marimba

Singing Wood Marimba hails from Santa Cruz. We play high-energy dance music and polyrhythmic trance music inspired by the Shona people of from Zimbabwe; our styles range from contemporary to traditional.

Cement Ship

Cement Ship was launched on January 1st, 2017, in Santa Cruz California by singer/songwriter Tim Brady, just three weeks before the SS Palo Alto (the band’s namesake) was torn apart by heavy storm waves. The music is inspired by the sea and it’s d …

Sashas’s Money Band

Sasha’s Money is a hot, new covers band from Santa Cruz, CA. The band formed in 2015 with Michelle (Sasha) Kraft (lead vocals, percussion), Mike Kelly (bass, lead vocals), Bill McBride (guitar), and Randy Solomon (drums) and started playing an ecl …

The Event's Food Trucks/Breweries

Samuel & Lucas Food Trucks Company

Welcome to Samuel and Lucas Food Trucks Company we build the best Latin Asian Flavor you’ve ever had. We start with only the freshest ingredients and build it just the way you like. Bring our food truck to your next employee or client appreciation day, …

Rogue Pye by Artisan Hand Food

Rogue Pye makes the absolute best Savoury Hand-Held Pyes.  We have over 30 varieties of Vegetable, Chicken and Meat Pyes. Veg: Spinach-Artichoke-Mushroom, Veg Tikka Masala, Cheese & Onion, Cheese & Broccoli, Veg Pasty, Breakfast Pye and Ve …

Scrumptious Fish & Chips

At Scrumptious, we dive into the heart of European culinary tradition while embracing the soul of California food culture.  Think of our fish & chips as a deliciously mindful fusion between European gastronomy and the West Coast’s renowned far …

The Event's Artists

La Masters Woodworking

I am a local artist that hand makes sustainably sourced exotic wood earrings in addition to tie clips, cuff links, and handmade feather bow ties.

Bill Bloom Arts

Ceramic artist Bill Bloom creates original Raku and Cone 5 sculptural work.  Each unique piece is individually slab-built, textured, and richly glazed.  His mystical designs are composed of imagery inspired by mythic, nature, sacred geometry, …

ChibiJay Designs

I make Japanese-inspired jewelry, home decor, and other small gifts & accessories. Everything is handmade by me in Santa Cruz with hand silkscreened paper imported directly from Japan.

J&K Beef Jerky

Premium Beef Jerky at a Value price

Ironside Pipes

Handcrafted in Northern California’s Gold Country, these sturdy, palm-sized travel pipes are tip-proof, break proof and discreet.  All pipes are made from sustainable North American white oak, with a beautiful marquetry mahogany inlay and fitted l …

TIna’s Lockets


We make harnesses for dogs. It’s a doggy thing! Our story begins with a 10 year old Chihuahua named Ren. Ren loved going on walks but soon found it difficult due to a fatty tissue around his neck region that caused many leashes and harnesses on the mar …

Sassy Succulent Designs

Living succulent wreaths and displays including air plants and orchids

Friday’s Joy

April Reed has been designing and crafting jewelry since 1965, and sold her first large commission at age 12. She enjoys deconstructing vintage pieces bought at auction—strings of Baltic ambers, Navajo heishe, Mediterranean corals, cultured pearls, Pek …

Ken Mayer Photography

Ken Mayer is a photographer living in Sonora.  He has been a member of Professional Photographers of America since 2014.  His work can be seen on several mediums such as; web site, paper, metal and canvas.  Known for his landscape and se …

Dayton Claudio Studios, inc

I am primarily a public artist with 22 works in 12 states.  The ceramic travel mugs I am selling here are a contemporary take on ancient amphora vessels reimagined as a contemporary travel mug.  I design and create the original prototype and …

Vendor Information

Everybody loves food trucks and brews. This festival combines the best of both. Never has such a challenge been offered in Santa Cruz county. Music will play in multiple locations. Winners will be announced at 4;30 pm, which will encourage attended to stay for the duration, to eat, drink and shop longer. 

This setting is ideal for vendors, as it is a park-like setting that the locals love. Vendors should do well as we have chosen May for this festival as the weather tends to be comfortable and people are getting into the swing of going to festivals.  The number of vendors in each category will be limited. With the popularity of food trucks and local breweries soaring this event will capture the crowd. Advertising and social media will be all throughout Santa Cruz county and beyond.

Fee for Artisan Vendor booth, 10 x 10,  @ $110. Larger booths available upon request.

Fee for Food Truck space (limited to 10 local trucks) @ $150 plus 10 Per cent of gross sales.

Non profit $55

Go to “Vendor Sign Up” page to apply for booth space.